TIRTIR Brings the Freshness of Jeju Matcha to New York with an Immersive Pop-Up for Its K- Matcha Skincare Line Draws Over 2,000 Visitors in 3 Days, as Hero Ingredient 'Matcha PDRN' Gains Attention

NEW YORK, April 8, 2026 /PRNewswire/ -- Global K-beauty brand TIRTIR captured local attention by bringing the essence of Jeju matcha to the heart of New York City. TIRTIR hosted the '2026 TIRTIR Matcha House' pop-up in SoHo, New York (45 Grand St.) for three days from April 3 to 5 EDT....