The Zero Proof Acquires The New Bar, Creating One of the Most Comprehensive Brand and Distribution Platforms in Adult Non-Alcoholic Beverages

The deal marks one of the first acquisitions by a dedicated non-alcoholic platform and creates a company with a meaningful presence everywhere consumers show up. ATLANTA, June 24, 2026 /PRNewswire/ -- The Zero Proof, a leading adult non-alcoholic beverage platform, today announced the...