The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign

DIRECTV Advertising makes a creative case for its converged TV platform with help from TBWA\Chiat\Day LA and Starcom US NEW YORK, May 11, 2026 /PRNewswire/ -- As the TV and advertising industries descend on New York City for Upfront Week, DIRECTV Advertising is launching a multi-channel...