Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms, Controlling Access to Streaming Audiences in the US Market

Data shows Amazon, LG, and Vizio hold smaller shares as platform control drives content discovery, advertising, and monetization PLANO, Texas, April 22, 2026 /PRNewswire/ -- Parks Associates' latest US household research from the Streaming Video Tracker shows the connected TV platform...