New Research of 861 Marketing and PR Professionals Reveals Nearly Half of Podcast Marketers Claim Strong ROI, But Measurement Hasn't Caught Up

SAN DIEGO, July 21, 2026 /PRNewswire/ -- Nearly half of marketing organizations now use podcasts as part of their strategy, yet fewer than one in five formally track return on investment, according to new research released by Outcomes Rocket in partnership with Health Podcast Library....