Movie Merch Hits $97.4M Ahead of Summer Blockbusters; Shoppers Choose Essentials Over Toys

New study from Omnisend finds 71% of best-selling products are everyday essentials, outperforming toys and collectibles CHARLESTON, S.C., April 29, 2026 /PRNewswire/ -- Movie merchandise on Amazon tied to this year's biggest releases generated $97.4 million in revenue and sold 4.48...