Labatt USA Taps Big Jay Oakerson as Brand Ambassador for New “Brewed for the Roast” Campaign

ROCHESTER, N.Y., June 23, 2026 (GLOBE NEWSWIRE) -- Labatt teams up with crowd-favorite comic Big Jay Oakerson as Brand Ambassador for its new “Brewed for the Roast” campaign. Celebrating unfiltered, in-the-moment connections, the campaign taps into the playful jabs and banter that bring people together - at the bar, at the game, on the course, or anywhere with friends. Because behind every great roast is an even better toast.