consumer prnewswire_all 5/19/2026 5 views

Inside Purito Seoul's Decision to Cast Natalia Dyer as Its Global Face

NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul has strengthened its global brand strategy by appointing actress Natalia Dyer as its first global muse. The move marks the brand's first official ambassador partnership and is widely seen as a strategic step...
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