Higher Wine Spending Masks Ongoing Industry Challenges: 2026 BMO Wine Market Report

U.S. wine spending exceeds $115 billion in 2025 as falling consumption, shrinking California supply and direct-to-consumer pullbacks force an industry reset Despite headwinds, wineries remain cautiously optimistic about the future NAPA, Calif., May 12, 2026 /PRNewswire/ - Americans spent...