From Sponsor to Co‑creator: How Coca‑Cola Crafted "Our FIFA World Cup" for Chinese Fans

SHANGHAI, July 20, 2026 /PRNewswire/ -- As the 2026 FIFA World Cup drew to a close, the Chinese national team was absent from the pitch, but the passion of Chinese fans remained strong. Facing this reality, Coca‑Cola launched the "This Moment Toast to our FIFA World Cup" campaign across...