Dark & Lovely Introduces "The Hairapist," A Bold New Campaign Celebrating Taking Hair Color Into Your Own Hands

The legendary hair color brand empowers women to protect their peace and their edges with Fade Resist NEW YORK, July 20, 2026 /PRNewswire/ -- Dark & Lovely, the pioneer in hair color formulated for curls, coils and tighter textures, has launched its newest campaign, 'The Hairapist'....