Build-A-Bear Debuts Its First-Ever Wearable Plush as It Expands into Three New Categories

The retailtainment brand introduces a creative twist on summer with new Slushie Plushies, Mashimals and Beary Goods ST. LOUIS, May 7, 2026 /PRNewswire/ -- Build-A-Bear Workshop, Inc., the iconic retail brand known for "adding a little more heart to life," today launched Slushie Plushies,...