75 of Pharma's Most Senior Marketers Just Walked Away From a $12 Billion Tool Stack

In a coordinated public declaration at the Doceree Makers Summit, brand and commercial leaders from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, and others co-signed a new operating model for pharma marketing — and named the product replacing what they've...