5W Research: One Company Now Owns The Wedding Answer

New 5W Index finds The Knot Worldwide controls 20% of every wedding-planning answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — through both The Knot and WeddingWire. Zola sits second at 9.5%. 84% of individual U.S. wedding vendors don't appear in AI answers at...